Consumer Magazines

Editorial Statement

OVERDRIVE is India’s largest auto media for the bike & car community for last 19 years. It has its presence across print, web, television & events. The brand has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles.

Targeted at auto enthusiasts, OVERDRIVE strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice.

With its highly interactive mediums spread out over various platforms, OVERDRIVE makes sure that the young and passionate enthusiasts are hooked onto the magazine.

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Brand Extensions

Instituted in 2000 to recognise the best in the automotive industry, today the Overdrive awards are the most prestigious awards and the only one held in association with all the apex industry bodies (CII, SIAM and ACMA). It is judged by an independent jury and validated by a reputed audit firm.


Overdrive is now on CNBC TV18, CNBC Awaaz and CNN IBN. The latest automobile in the market is generally tested and reviewed in this show, followed by a section, which answers viewer queries by auto-experts from Overdrive. The show ends with CEO Speak, where leading personalities from the auto industry, celebrities and key people from various walks of life talk about cars in a very personal way. Watched by over 9 million individuals every month, this is the biggest automobile show in the country.

WWW.OVERDRIVE.IN is one of the premier automotive portals in the country. Exclusive web stories, news, pictures, videos and expert reviews on the latest cars and bikes have helped it garner immense popularity among auto enthusiasts and potential vehicle buyers seeking credible information to choose their cars and bikes.

Better Photography
Editorial Statement

Better Photography is one of South Asia’s most respected photography guides and is India’s No.1 photography magazine. It is the first Indian magazine to be completely devoted to the art and science of photography. Catering primarily to amateurs, hobbyists, and serious enthusiasts, the magazine has a keen following amongst professionals as well. It delves into product tests, provides expert advice, tutorials and techniques, and conducts some of India’s most prominent photography contests.

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Brand Extensions
Better Photography – Excellence Awards

Highly reputed industry awards that recognize the best products across categories , scientifically tested and rated by the better photography team

Better Photography- Photographer of the Year

India’s biggest photography Awards for photography enthusiasts across age groups, telecasted as annual television property on CNBC TV18

Better Photography- Wedding Photographer of the Year Awards

India’s largest and only wedding photography Awards that recognize one of the largest professional photography communities. The contest and awards are telecasted as annual television property on CNBC TV18

Better Photography- Fun Frames Awards

India’s first family photography awards that celebrate the cherished moments spent with one’s family and friends

Better Photography – Golden Roll

A unique contest based exhibition celebrating the romance of film photography

Better Photography – Eye On The Future

Discussion series facilitating knowledge sharing between manufacturers & senior photographers for relationship building & product enhancement

Better Photography Secrets Of Photography Workshops

Round the year photography workshops conducted across multiple cities, ranging from the basic fundamentals to professional level workshops. From one day formats to five days photo tours, these workshops teach the art of photography through easy-to-use tips and advice, gathered over years of experience.


As co-organizers to Asia’s largest Photographic & Trade Exhibition, Better Photography is committed to promoting the photography industry in India


Better Photography is a regular visitor to Photokina – the world’s biggest photography exposition. The Better Photogrphy team travels to the exposition ground in Cologne, Germany and brings live news, first hand test reviews and prominent interviews for its readers in India.

Better Interiors
Editorial Statement

Better Interiors (BI) is an established name amongst a multitude of Indian interior design publications in the country. An editorial team that’s in sync with the field of architecture and design works towards bringing out thoroughly-researched and unbiased content, aptly supported by spectacular visuals. This includes inputs and regular contributions from several industry experts.

What sets the magazine apart is its appropriate mix of content that caters to the design fraternity as well as the homemaker who is looking to set up her space in keeping with an aesthetic bent of mind

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Brand Extensions/Innovations
Better Interiors – Excellence Awards

Better Interiors has contented itself with unearthing and documenting exceptionally well-designed projects and products in the world of interiors, architecture and allied fields. It then rewards these exceptional works at the Better Interiors Excellence Awards.

Better Interiors Seminars

Better Interiors seminars frequently held in various cities across India, serve as a platform for industry professional to exchange ideas, for the reader to interact with experts and benefit from their advice.